Three audiences. One platform.
All in Northern Ireland.

Three audiences depending on the placement. Guests, anyone visiting the public homepage, browse pages, category pages or tradesperson profiles, including SEO traffic landing from Google. Homeowners, signed-in users actively trying to hire on the platform. Tradespeople, signed-in vetted trades who check the platform throughout their working week. Public placements (Homepage Strip, Category Sponsor, Browse Page Display, Platform Takeover) reach guests too; dashboard banners are signed-in only.

Indicative monthly rates: Homepage Strip £79, Homeowner Dashboard £119, Category Sponsor £129, Trade Dashboard £149, Browse Page Display £199, Platform Takeover £269. NI Trades is not currently VAT registered, so the price you see is the price you pay. Final pricing is confirmed on an Insertion Order before any creative goes live.

Six fixed dimensions to fit the placements: 1600×200px (Homepage Strip), 1200×240px (Category Sponsor and Browse Page Display), 1200×180px (Homeowner Dashboard Banner, Trade Dashboard Banner, Platform Takeover). PNG or JPG. We also accept native ad copy if you would rather we render it in our own card style, supply headline, body, CTA text, brand colour and logo and we lay it out for you.

Yes. The Category Sponsor package targets a single trade category, Plumber, Electrician, Carpenter, Roofer, Painter & Decorator, Plasterer, Landscaper, Handyman, Bathroom Fitter, Gas Engineer, Builder, Tiler or Builder / Multi-Trade. Your ad only appears on that category page.

NI Trades operates across all 58 Northern Ireland towns from Belfast to Bushmills, organised into the 11 statutory council districts. Geographic targeting at the town level is on the roadmap; at launch every campaign reaches the full NI audience for the placement you book.

Impressions and clicks are recorded server-side. Every ad render writes a row to ad_impressions; every click goes through a track-ad-click endpoint that logs to ad_clicks before redirecting to your landing page. Numbers are visible in your Vendor Dashboard. Admin views of the platform never count, so the figures reflect real audience activity only.

Once we have your booking and creative, ads typically go live within 2 business days. The longest variable is creative review, we check copy claims, link destinations and brand safety before publishing.

We do not accept ads for: weapons, illegal drugs, tobacco or vaping products, gambling, payday lending, adult content, get-rich-quick schemes, multi-level-marketing recruitment, cryptocurrency speculation, unregulated financial services, content targeting children, or anything that infringes a third party's rights or breaches the CAP Code. Full details in the Vendor Terms.

Only when explicitly stated as a minimum on the Insertion Order. Otherwise placements are sold on a fixed-period basis (typically monthly) with reasonable rotation. If a material technical fault on our side reduces delivery, we extend the campaign or grant make-good impressions of equivalent value.

Before the start date: full refund less any production costs and a 10% admin fee (capped at £50). After the start date: fees for the portion of the campaign already served are non-refundable; we can refund or credit unspent time on a pro-rata basis at our discretion. Detailed cancellation terms are in the Vendor Terms.

Get in touch using the form at the bottom of this page. We confirm availability, agree placements and timing, issue an Insertion Order and invoice, and book the campaign in once payment clears (or we agree NET 30 credit terms for established advertisers).