NI Trades vs Bark.com for NI tradespeople
Side-by-side comparison
| NI Trades | Bark | |
|---|---|---|
| Pricing model | Flat monthly fee | Pay-per-credit (per lead contact) |
| Annual cost (typical) | £360 (Listed) or £660 (Featured) | Variable, driven by lead volume; many trades spend £500 to £3,000+/yr |
| Per-lead charges | None, ever | Around £9 to £40 + VAT per contact (5 to 20 credits at ~£1.80 each) |
| Geographic focus | Northern Ireland only | UK and international |
| Trades per job | Capped at 3 | Lead typically sold to 5+ trades |
| Contract / lock-in | No tie-in, cancel any time | No subscription contract, but credit balance is non-refundable |
| Cancellation | Self-serve, any time | No account-delete in dashboard; contact support in writing |
| Reviews source | Verified reviews from real NI customers | Bark-collected reviews |
| Vetting at application | ID, public liability insurance, statutory credentials, references | Light identity check at signup; no pre-vetting before purchase |
| Best for | Established NI trades who want predictable cost and local reach | Trades with capacity to chase high lead volume and quick responses |
Figures above reflect publicly-reported Bark.com pricing in 2026 and the current NI Trades plans. Both can change. For the detail behind every row, see the full review.
When Bark.com still makes sense
If you have spare capacity, fast response habits, and are willing to treat lead spend as a marketing experiment, Bark can surface jobs you would never have found otherwise. The lack of a monthly contract is a real upside for trades testing whether paid leads work for them at all.
When NI Trades is the better fit
For most NI trades the per-credit maths is the issue. Spending £20 to chase one homeowner who never replies is a recurring complaint on Trustpilot, and the November 2025 three-month credit expiry removed the ability to ration credits across quiet months. NI Trades is a flat fee with no per-lead charge, and the three-trades-per-job cap means you are never one of half a dozen all buying the same enquiry. The audience is local, not a slice of a global platform.
The bottom line for NI tradespeople
Bark.com suits trades with the time and budget to spray credits across volume and accept misses. For an established NI sole trader or small firm who needs predictable cost and reasonable conversion, NI Trades is the cleaner fit, with no per-lead charges and no credit shelf life.
Frequently asked questions
Pricing and terms on third-party platforms named here change frequently and vary by trade and region. Figures quoted were validated against publicly-reported sources in May 2026. Always confirm current pricing directly with each provider before you commit.
Aoife covers the trade-side platform, registration and admin content for NI Trades. She writes the platform reviews (Checkatrade, Bark, MyBuilder, Rated People) and the credential and insurance guides aimed at working tradespeople in Northern Ireland. She holds a BSc (Hons) in Business Management from Queen’s University Belfast.